The Omerta Club is a fictional coffee shop and art booklet publisher that sells coffee bags from their seasonal catalogue. When designing this brand I started by moodboarding imagery from the 1970's in Sicily, Italy, because Omerta is a word originating from the italian mob. I chose my color palette by eye-dropping colors from old stamps and postcards from Italy until I found a combination that felt both earthy and vibrant. I chose to use duo-tone photography so that the images are both relevant and informational yet allow the text to stand out.
